The ActiPet® brand was created with the idea that pet food alone is simply not enough. Our beloved pets continually face many potentially problematic health conditions, therefore it is essential to recognize that supplementation is as important to your pet's health and well-being as it is to your own and it shouldn't be overlooked. Every product is specially formulated with only the highest quality human-grade raw ingredients and contains potent and efficacious amounts of the key ingredients and nutrients that target specific health conditions.