As beach season arrives, I’d like to initiate dialogue about fat-loss, and even turn the blog into a Q & A or troubleshooting hub for general adipose tissue — AKA, fat — destruction. The first installment features 10 fat-loss tips for men:

1. Weigh yourself daily

No, this is not unhealthy obsessive behavior. Yes, I realize water and sodium and carbohydrate intake can cause significant fluctuations in weight, even on a day-to-day basis. Still, excelling at anything requires constant, impartial feedback. Daily scale accountability will focus you on your goal every morning.

2. Don’t watch mindless TV

Merely seeing food can trigger a physiological hunger response. And let’s be honest, the types of foods seen in commercials aren’t conducive to visible abs. Boredom, too, destroys physiques: if women eat their feelings, men eat their boredom. Do something, and you won’t snack; do nothing — e.g., watch TV — and you will be tempted. Aim for output: creating something — anything — activates higher brain functions which relegate hunger to the back burner.

3. Avoid excess hunger

Hunger potentiates salty and sweet taste buds; salty or sweet foods will taste better when you’re hungry. This spells disaster for those with bingeing tendencies: miss a few meals during a hectic workday and a slice or two of frozen pizza when you get home becomes the entire pie with a pint of Ben and Jerry’s to boot. The solution? Eat offensively: every few hours. Don’t go hours on end without food and previously irresistible cravings become negligible.

4. Snack on nuts/monounsaturated fats

Most nuts are rich in monounsaturated fat, protein, and fiber. This combination exerts a powerful hunger-blunting effect. 15-20 nuts constitutes a snack (try adding a protein shake for a host of additional benefits), and 50 nuts can be used as a meal replacement. Monounsaturated fats in general are very satiating; consider adding high quality extra-virgin olive oil or my personal favorite, macadamia nut oil, to your pantry. (Don’t skimp when purchasing olive oil; real extra-virgin olive oil has a natural peppery finish and a deep, green aroma of grass and artichoke. It is not bland and not merely used to grease pans.)

5. Make your intentions public

Set a target weight-loss date and share it with a loved one, or participate in a team-based fat-loss contest. Enter into a head-to-head bet with a friend, with sizable stakes — men flourish in competition. Added social incentives are powerful motivators. Like Warren Buffett says, you want some “skin in the game.”

6. Make one small nutritional improvement per day, and one large behavioral change per week

Look, I get it: fat-loss is a very emotional process. When people embark on a diet, they want to lose 10 lbs. yesterday. They depart culinary hedonism — burgers, fries, and soda for lunch and pizza and beer for dinner — and opt for a monastic diet of ice water and steamed tilapia filets. And an asparagus spear. Coupled with hundreds of dollars of supplements. This lasts all of three days, and when they inevitably fall off the wagon it’s bad: 17 Pop-Tarts bad. A whole cheesecake bad. Too much change all at once overwhelms.

Bypass this ascetic doom loop and instead implement the above advice. When compounded over several months, it leads to dramatic changes in appearance and healthy, new habits; when examined microcosmically, in the course of a week or two, it’s painless. Exchange lunchtime soda for water (small daily improvement), and establish a Sunday ritual of grocery shopping and planning your meals for the upcoming week (large behavioral change), for example.

7. Eat a man’s breakfast

Yes, carbs can be beneficial in the morning, but protein and fat bestow real fullness. Don’t shun whole eggs in your omelet or peanut butter on your toast; man cannot subsist on cereal alone. Consume more calories in your first meal of the day and you will eat less during the rest of it.

8. Practice slow meals and hara hachi bu

Eat slowly and mindfully. Learn to savor, and actually taste, food. Converse with friends over dinner, listen and contribute. Don’t bolt down your food in a hectic rush to return to whatever you were last doing. The quicker you eat, the more you tend to eat. Experience one thing at a time, including meals; they weren’t meant to be multitasked.

Why? It takes about 20 minutes for your stomach to send “I’m full” signals to your brain. Complete a meal in less than that, and you’ll have no biofeedback on how much you ate until it’s too late. Meals that exceed 20 minutes confer two-fold weight-loss benefits: you’ll be fuller longer, and you’ll feel full from less food.

Hara hachi bu is a Okinawan phrase meaning, loosely, “eat ’til 80% full.” Okinawans also have the longest life expectancy in the world; they’re doing something right. If that doesn’t appease you, elite Russian athletes have a saying, “always be a little hungry,” which they rigorously apply in the gym and in the kitchen. Turns out humans weren’t meant to eat until drowsy.

9. Don’t drink calories

Think of your apportioned daily calorie total as a bank account: you only have so much to spend before you’re broke. If I can “spend” 2,500 calories in a day without blowing my budget — i.e., I can still lose weight — then I’d much rather spend those calories on food than drinks. Why? Because there’s plenty of things I can drink that cost me nothing. Tasty, zero-calorie beverages abound: water, teas, coffee (black), diet sodas, and Crystal Light. There may be no such thing as a free lunch, but there exists a free refreshment to go with it, at least when we’re talking calories.

10) Butt in gym

Don’t complain about lack of weight-loss if your butt is not in the gym. Regularly. Make a routine, and adhere. Also don’t obsess over the workout itself; consistency trumps any “magic” program. Here’s a rule of thumb: when you leave the gym, someone walking in should readily perceive that you just worked out — that you exerted yourself. Sweat, lose your breath, exhaust some muscles. Don’t just show up, get your butt in the gym.

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Questions on how to pair this advice with some supplements that work? Call us at 800-499-4810

Two days ago I rattled off a post on Omega Sports’ FlashOver. FlashOver is a potent, pithy supplement that comes in a small can but carries a big stick. FlashOver also only contains eight ingredients and no proprietary blends, and I expatiated about how refreshing that was, how that works better, etc. And I meant it; FlashOver is an answer to Jack3d, is great if you’re on a budget ($19.99 for 45 scoops), and contains proven ingredients at clinical dosages. I even called it a category killer, a title I had reserved for supplements like it and Jack3d (if you want to get technical, I suppose Jack3d is also a category creator, see below), and even Maximize V2. These simple, sensibly priced supplements, which contain less ingredients but higher doses, were causing an upheaval in the pre-workout category. They worked — often much better than their more expensive counterparts. Jack3d created a new category in the consumer’s mind, and FlashOver was an inspired addition to it. See, FlashOver is part of Omega Sports’ Alpha Series: “an economical, basic approach to formulation and supplementation. Each product is scaled down to include only the most basic, proven ingredients without fluff or filler.” Despite FlashOver’s success, however, Omega Sports is unveiling a category creator of their own, Ultima, and in doing so, breaking all the rules. Ultima represents something else entirely — an anomaly. Read on.

A few things in Ultima I’ve never seen before:

1) A lack of proprietary blend in an ingredient list this long (For an explanation of why this is so rare, I again invite you to this post)

2) The most bioavailable/co-enzymated forms of the b-vitamin and mineral absorption co-factors in such high dosages (hint: they’re expensive)

3) A caffeine-free formula with serious stimulant potential, which is also stackable with other caffeine-based products (more on this later)

4) A pre-workout formula that ostensibly costs this much to make

5) No herbal ingredients whatsoever

6) N-alpha-acetyl-carnosine (AACA), and the accompanying three-stage, timed-release intramuscular carnosine-boosting blend

7) 40 scoops, with absolutely no need to take more than one scoop to get the efficacious dose

In the past, I’ve consistently pushed simplicity. I’ve railed against long ingredient lists more times than I care to recount. “Less ingredients, higher dosages!” has always been my rallying cry — the mantra of my pre-workout priesthood. And now, it seems, I must put that notion aside: Ultima is a pre-workout whose lengthy ingredient list makes the product categorically better. The difference is why.

Most companies put more ingredients into their products for a laundry list of crappy reasons: anything from “someone else is using it too” to “we were able to source it cheaply” to “it’ll look more potent because we’re using more stuff.” That’s like buying a car with features you don’t need or won’t use because your neighbor has those features, or buying a cassette deck instead of CD player because it was cheaper — despite you only owning CDs. I still think Ultima represents a streamlined product — one that’s stripped down to only the essentials — it just does more. A stock, fresh-off-the-assembly-line Audi R8 outperforms a Ford Taurus, and Audi’s engineers aren’t fond of superfluity. The car, like Ultima, just does more. If it didn’t work, it wouldn’t be in Ultima. Simplicity is beautiful, and I’m going to keep pushing it.

Another theme I’ve hammered home is pre-workouts as “feeling” products, i.e., they don’t directly cause an increase performance; rather, they impart a certain feeling to the user who is then able to train harder because of this beneficial feeling; some liken this to an increased desire to train, or a decreased perception of fatigue, or mental alacrity; in any case, the feeling is largely unique to the individual. Count this, then, as another mold Ultima breaks: the increase in performance is real, tangible, and appreciable. This time, the difference is the dosages, the synergy, and the absorption. Not a single corner was cut nor compromise made; “if there is a patented, studied, more expensive form of any nutrient that we felt was essential in our product, we used it.”

I’m won’t dissect each ingredient for you (this post would have chapters). If you’d like to read more about all of them, go here. I have no qualms with Omega Sports’ write-up. Trust me when I tell you they are not putting extra marketing spin on it, which is another reason I like them. Their write-ups are always in an accurate, easy-to-read list format. Granted, they make some claims – ”ULTIMA SIMPLY IS THE BEST PRE-WORKOUT SUPPLEMENT EVER CREATED,” (their CAPS, not mine) or “the dose of methylcobalamin alone would be more expensive than the cost of this entire product if attempted by other companies” — but when I read those, I smirk. The corners of my mouth tug up. I don’t retch like I do when I read some other companies’ ad copy; my stomach does NOt want to eXPLODE (giggles, and all that). Chalk up the two statements I quoted as marketing spin, but not extra marketing spin. Omega Sports earned the right to those statements because they made a fantastic product. And sometimes you have to beat your own drum to help the customer separate the wheat from the chaff because this is an industry driven by advertising.

Ultima is everything most other $50 pre-workouts (we sell it for $44.99, and we make nothing on it, to give you an idea of the cost) wish they were. Like buying an Audi R8, you will pay a bit more for beautiful engineering, but that’s what you get with Ultima: a high-performance blend that hides nothing (rightfully so) and wastes nothing. There is no glut, no excess; there is only cutting edge performance formulated by a registered dietician with a master’s degree in nutritional biochemistry. Why wouldn’t Ultima lay all its cards on the table (i.e., not use a proprietary blend)? The industry has never seen a product like this before, and as Omega Sports fittingly declares on their website, “playtime is over.”

Alas, playtime is over for me as well, and I’m going to go workout. I kicked around the idea of stacking Ultima with another caffeine-containing pre-workout the entire time I was writing this post (I tried it as a standalone — loved it) and I ULTIMAtely decided it’s time (yep, that just happened). I’m going to stack one scoop of Ultima with one scoop of FlashOver, and if they are henceforth no further postings on this blog, you’ll know why: I died. But I’d be willing to bet I had an amazing workout in the process. Until next time… or not?

(And if I don’t come back, you still should definitely buy Ultima. It won’t disappoint. Oh, and heckle the new guy they hire in my stead, will you? I’d like to die thinking I’m hard to replace.)

“Simplicity is the ultimate sophistication.” -Leonardo DaVinci

Buy Omega Sports FlashOver from Best Price Nutrition for $19.99

A Pre-Workout Supplement History

During the meteoric rise of pre-workout supplements, the trend was toward complexity. It appeared to be a race to the top: whoever had more ingredients that did more things would win. First we needed energy. Then we needed pump, too. Then creatine. Then amino acids. Then insulin sensitizers. Then absorption co-factors. Then cognitive enhancers. Then fatigue fighters (and on and on, ad nauseam). In actuality, it was a race to the bottom: with ever-expanding ingredient lists came ever-decreasing dosages (and a commensurate decrease in effectiveness).

Let’s be honest: when a company’s formulators — often the owner(s) or marketer(s), not the lab coats — make a product, their overriding goal is to turn a profit. It is not to put out the best product possible. This is the sad truth. They’d like you to believe they spent thousands of dollars on research and development — they didn’t. They sat down and said, “let’s create a product that fits into a $10-$20 box (even less, perhaps?) that we can sell to distributors for $20-$30, and they can sell it to customers for $40-$50.” The take-home point is the first part: the $10-$20 box. Ingredients cost money. The more ingredients a company crams into their $10-$20 box, the lesser the amount of each ingredient. This should be obvious; the boxes — budgets — are finite and only hold so much. The next logical step, then, is to conceal the true size of the box, and proprietary blends accomplish this nicely. Note the gambit employed in its entirety: a deceptively large ingredient list appears to cost more — the actual doses are concealed — thus the customer believes they are getting more value for their money.

This industry is driven by profit. Believing otherwise is foolish given the recent economic backdrop. And the recession notwithstanding, businesses exist to make money. I’d love to eat crow on this one, but I daresay no companies are saying, “let’s make a better product — thereby increasing costs — and charge less for it! Our margins may crumble but at least we’ll have a killer supplement.” That’s a world I’d like to live in, but the skeptic in me says, “nah”; rather, costs are being cut and companies are looking for ways to charge more for the same trite $10-$20 box. Want proof? The pre-workout category leaders all have at least 20 ingredients — some number in the 40s. Category leaders are nice, and popular by definition, but not remarkable in any regard. I call this the Red Bull effect: the market-leading energy drink does not taste the best, work the best, or look the best. This demonstrates an Immutable Law of Marketing, the Law of Leadership: it’s better to be first than best. Red Bull leads the market because it was the first energy drink — not the best. Me, however? I side with the little guys, the ones pulling themselves up by their bootstraps: the companies trying to produce remarkable products – category killers. Enter Omega Sports FlashOver. (As a side note that further proves my point, check out this Rockstar Recovery Lemonade. I’d take one over a Red Bull any time.)

Two things should immediately leap off the page and slap you in the face: there are only 8 ingredients and the amount of each is listed. No fluff. No filler. No superfluous crap. Each of these ingredients works, and each is heftily dosed. Here is Omega Sports’ ingredient write-up, which I have no objections to, with bold emphasis mine:

“When constructing FlashOver, Omega Sports listened to the people. Over and over again, we heard that energy and muscle pump were by far the most important aspects when choosing a pre-workout product. So Omega Sports went ahead and created the very strongest product possible in these regards. Where many concentrated pre-workout products deliver serious energy, they often fail at producing any kind of significant muscle pump. Not with FlashOver. With the inclusion of GMS and a seriously huge dose of Norvaline, FlashOver is guaranteed to produce the most intense muscle pumps you have ever experienced. Together with intense, super focused energy, FlashOver is the absolute king of the concentrated pre-workout category.

Creatine Monohydrate

Let’s face it – no other ingredient in the history of sports supplementation has more proven research behind it than creatine monohydrate. Tried and true, it is the workhorse of our industry. It works and works well at increasing strength and intense athletic output. Supplements that are non-hormonal and claim to increase strength without creatine monohydrate are simply incomplete. There is no other supplement that gives you more bang for your buck than this diamond in the rough.

Beta-Alanine

If Creatine Monohydrate is your All-Star, Beta-Alanine is the un-sung supporting hero. In the last five years, no other ingredient has received so much scrutiny – and passed with flying colors than Beta-Alanine. Working in part by increasing the buffering capacity of working muscles, Beta-Alanine allows athletes to workout harder for longer periods of time. Where before you would hit the wall, with Beta-Alanine, you can push out that one last rep. Furthermore, research shows that when combined with Creatine Mononhydrate, the effects of Beta-Alanine are greatly increased. True synergy. Possibly the best 1-2 punch in sports nutrition.

Glycerol Mono Stereate

Omega Sports was the very first company to use GMS was back in 2004. Now, virtually every company in our industry utilizing this ingredient. Why? Because it works! GMS helps to draw more fluid and nutrients into muscle cells, creating a more vascular, dense look. Also, an increase in intra-muscular fluid and nutrients translates into increased strength gains, which would logically allow an increase in true muscle mass due to an ability to continually lift more and more weight.

N-Acetyl Tyrosine

N-Acetyl Tyrosine, or NAT, is an ingredient found in many energy drinks and pre-workout products. NAT is the acetylated version of the amino acid tyrosine, which is a precursor for the synthesis of the catecholamines epinephrine, norepinephrine and dopamine – which support brain function, mental acuity, alertness, possible feelings of euphoria and increased adrenaline output. Because FlashOver utilizes the acetylated version of Tyrosine, it is up to 20 times more soluable in water, as well as better absorbed and better utilized by the body than regular Tyrosine.

Phenethylamine HCL

Phenethylamine, or PEA, is the chemical found in such foods as chocolate which produce feelings of euphoria, alertness and increased attention. It is believed to work by making the brain release b-endorphin, an opioid peptide which is the driving force behind the pleasurable effects. For this reason, PEA has been dubbed “the love molecule.” When used in supplementation, PEA’s effects are virtually instantaneous.

Norvaline

L-Norvaline is an analog of the branched chain amino acid Valine. L-Norvaline works by inhibiting the arginase enzyme thus increasing arginine concentrations, which in turn increase circulating levels of Nitric Oxide, or NO2. NO2 is what is responsible for producing rapid and dramatic muscle pumps. Norvaline is a very expensive ingredient, and is usually severely under dosed in most products. FlashOver, however, provides a hefty dose of Norvaline for the most intense pumps of your life.

Caffeine

Let’s face it –  other than creatine monohydrate, the most widely used ingredient in the sports nutrition industry is caffeine. Caffeine is somewhat of a wonder drug. Praised for its ability to increase metal alertness, cognitive ability, and even ergogenic output (strength) caffeine is a truly multi-faceted ingredient. Simply stated, any pre-workout product without caffeine is not complete.

1,3 Dimethylamylamine

1,3 Dimethylamylamine is a natural constitute of geranium oil, introduced to the sports nutrition industry by Patrick Arnold. 1,3 Dimethylamylamine is a sympathomimetic amine, meaning it mimics norepinephrine, which revs up the metabolic rate of muscle cells, increases fat mobilization and kicks up alertness.

Although simple on paper, FlashOver is a seriously potent supplement. Care should be taken when using as to not overdose on its powerful ingredients. Always start with the smallest dose possible before moving up to multiple servings. FlashOver may be too intense for some users, so please proceed with caution. For those of you who can handle FlashOver, the most intense workouts of your life await.“

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My favorite sentence from the above quote is “although simple on paper, FlashOver is a seriously potent supplement,” except I would rewrite it like this: “FlashOver is a seriously potent supplement because it is simple on paper.” Simplicity is potency, at least in the supplement world, and paring anything in life down to the essential(s) creates devastating focus and effectiveness on the task at hand. Anything non-essential is noise, and noise begets distraction.

Another quote underscores the salient difference between FlashOver and Jack3d: “Where many concentrated pre-workout products deliver serious energy, they often fail at producing any kind of significant muscle pump.” Jack3d is incredible for mental focus; I’ve even taken it to study. FlashOver delivers a similar but distinct mental effect (more alertness/euphoria?), but the ergogenic effect — the pumps and strength and endurance — blows Jack3d out of the water. It’s easy to see why, too: the doses of geranium, norvaline, and N-acetyl tyrosine are absurdly high. The only thing Omega Sports may have missed the boat on is the flavor. Although not bad, it doesn’t taste like “fiery fruit punch” — more like bubble gum.

The best part? The price is simple, too: only $19.99.

Buy iForce Maximize from Best Price Nutrition for $29.99

Let’s be honest: most sequels suck — especially if the original was good. It’s a problem of expectations: people expect every sequel to be better than the original, and when the original was good, it’s usually not practicable. And the original, with it’s lack of proprietary blends, was good — game-changing, write-home-to-mom good. So good you might have to take it off the pedestal I have it on to read it.

Then, it left. Quite suddenly, and without much explanation, it was being “reformulated.” I was distraught — disconsolate. After Maximize, the other pre-workouts were afterthoughts (except this one, but that’s a post for a different day).

For two months I languished in the doldrums of NO-Xplodes, SuperPump250s (venerable, but unexciting), and White Floods; wallowed in the mundanities of NO Shotguns and Hemo Rages; and weathered the lassitude bestowed by NaNO Vapors, Dark Rages, and Xpand Xtreme Pumps. Even Jack3d, once a personal favorite, couldn’t fill the gaping void Maximize left in my pre-workout life. I was without, and it was awful: there was no magic tub to open and scoop into a shaker bottle while knowing categorically an amazing workout was to follow.

Then came Maximize V2, and thus, my love affair began anew. (Yes, that last sentence rhymed, and no, I’m not changing it.)

What’s Different?

They mercilessly trimmed the fat in Maximize V2. I’ve been ceaselessly beating my drum about how BCAAs/glutamine are redundant, how you don’t need novel forms of creatine (monohydrate is more than sufficient), and how arginine is a shameless scam: they’re all gone. I feel validated; I kind of like these iFORCE guys.

Notable additions include agmatine, beta-alanine, and creatine monohydrate. You can read about agmatine here, and lack of beta-alanine, according to this video, was the biggest oversight in original Maximize. Furthermore, the doses of the retained ingredients went up, the servings per bottle went up as well, and the price of the product ($29.99) went down.

There is one flaw I cannot leave unaddressed: Maximize V2 regressed into a proprietary blend product. This isn’t a flaw in effectiveness, however, and is really only an objection in the moral sense on my part. The formula got simpler and the dosages went up, so the usual reason for using a proprietary blend — hiding the fact that your product sucks behind way too many ingredients — isn’t being employed.

As with the original, Maximize V2 is only available in one flavor: raspberry lemonade. I find the flavor to be slightly better than marginal, and I’ve heard mixed reviews from customers. Still, we don’t drink these products for the flavor(s), so suck it up. It’s not unpalatable by any means; it’s kind of like a knock-off Country Time raspberry lemonade. I was also told a second flavor is in the works, tentatively named “jungle juice.” For the record, I am tentatively very tentative about that flavor. The last time I had jungle juice was in college, and I don’t think I remember what it tastes like, exactly — nor do I remember much of anything from that evening.

…And the big difference?

Oh yes, one other thing — one tiny little tidbit I neglected to mention: Maximize V2 packs a stimulant wallop of epic proportions. All hyperbole aside, it kicks — hard. Like slap-in-the-face hard. Like battering-ram hard. Like caffeine + methyl synephrine + geranium synergism ecstasy hard. (And yes, that was without the hyperbole.)

The inside “scoop”

I was able to unearth a quote from an iFORCE rep about Maximize V2:

“ill put it this way:

-creatine dose is a full dose at 2 scoops

-enough taurine to get rid of back pumps

-geranium is dosed like Jack3d on steroidzz

-caffeine isnt over 200mg/serving

-tyrosine is dosed the same as the original (750mg)

hope that helps!”

That’s about as close to debunking the proprietary blend as you’re going to get, and it’s pretty reassuring to boot.

So there you have it. If you liked the original, you’ll love this. If you didn’t like the original, you’ll love this. If you have a pulse and are fond of exercise, you’ll probably love this, too. Given the recent infatuation with the undead — à la Twilight and True Blood, among others — if you lack a pulse, but not necessarily enthusiasm for the gym, you’ll like it as well. (We don’t discriminate here at Best Price Nutrition.)

Buy iForce Maximize from Best Price Nutrition for $29.99

Buy iForce Adipoxil from Best Price Nutrition for $24.99

Just as Jack3d’s retail price caused an upheaval in the pricing structure of pre-workout powders, iFORCE’s Adipoxil is turning the fat burner category’s baseline pricing upside down. 120 capsules for $24.99 is unheard of, and doesn’t come with a dubious dosing schedule as seen on many similar products, e.g., “take 3-4 capsules, 3 times per day.” With a maximum consumption of 4 capsules per day - many people only needing 2 per day, at least initially - Adipoxil is perhaps the best balance of price and quality in the fat-loss category. Even if you aggressively dosed it at 4 capsules right out of the gate, you would still get a 30-day supply for less than a dollar a day ($.83, to be exact), and the blend appears to be more than on par with many of the less affordable products, too. If you need to iFORCE yourself to lose some weight for the impending summer swimsuit season, look no further (but please overlook my egregious pun).

Adipoxil is based off of three matrices (iFORCE is really big on matrices nowadays, take a look at any of their products): uncoupling metabolic adipose destruction (UMAD) complex, thermophoric mental incinerator (TMI), and lipolytic oxidation protocol. As to why the first two have acronyms but the third one does not, or why the first is a complex as well as a matrix and the third is both a protocol and a matrix, is beyond me. I also cannot read the first one, “UMAD”, with mentally answering, “yes, I am mad, damnit.” Sometimes this industry just leaves me scratching my head. Does this product come with a secret decoder ring, like in Christmas Story? “Be sure to… take your… Adipoxil?” Alas, the matrices do have potent ingredients, despite their names. I’m sure they meant well.

I like my matrices as compounds AND protocols!

The first matrix is the UMAD complex, which consists of 3,3 diiodo L-thyronine, 3,5 diiodo L-thyronine. This compound can be referred to as T2, whereas the main form of thyroid hormone in your body is T3 (triiodo L-thyronine). Although some people have referred to T2 as a prohormone, it is very much an active thyroid hormone (albeit one that your body doesn’t produce or use on its own). Here’s a list of effects that thyroid hormones have in the body:

• Increased oxygen consumption (metabolic rate)
• Increased thermogenesis (heat production)
• Increased number of beta-adrenergic receptors in the heart, skeletal muscle, adipose tissues, and lymphocytes (these receptors bind fat-mobilizing hormones)
• Increased sensitivity to catecholamines (fat-mobilizing, fight-or-flight hormones)
• Increased number of red blood cells and increased oxygen delivery
• Increased lypolysis (breakdown of fat)
• Increased liver glycogen breakdown
• Increased liver glucose production
• Increased intestinal glucose absorption
• Increased protein turnover
• Decreased cholesterol levels

Many of these effects make thyroid hormones very beneficial in fat-loss efforts. The second matrix is the thermophoric mental incinerator. The main component of this is Advantra Z, which is a patented extract of bitter orange (citrus aurantium). Specifically, it contains the adrenergic amines synephrine, N-methyltyramine, hordenine, octopamine, tyramine. It is touted to do the following:

• Stimulate thermogenesis
• Reduce weight
• Increase lean muscle mass to total body mass
• Improve athletic performance
• Suppress appetite

There is some research showing that these ingredients can work in synergy with one another, i.e., this amine blend would be superior to any similar dosage of one of them alone. It is worth noting, too, that I’m unaware of anyone else using Advantra Z in a fat burner right now, so it certainly is novel and anecdotally it definitely “feels” different than most other products I’ve used. It is not a jittery fat burner by any means. The company with the patent on Advantra Z attributes this to the amines used not being readily able to cross the blood brain barrier, and thus the effects are exerted more in the peripheral nervous system/tissue than in the brain. Additionally, the amines preferentially stimulate the beta-3 adrenergic receptors with minimal impact on alpha 1,2 and beta 1,2 receptors, which means that Advantra Z increases the metabolic rate (thermogenesis) without affecting heart rate or blood pressure. There is also additional octopamine HCL, presumptively due to its strong affinity for, again, the beta-3 adrenergic receptor.

The final matrix is the lipolytic oxidation protocol. This section has perhaps the most “common” ingredients you might see in a product in this category, but that’s not to say that they’re bad. Rather, you might consider this section the “usual suspects”: cayenne pepper, raspberry ketones, caffeine anhydrous, chlorogenic acid (50% green coffee bean extract), fucoxanthin, and 10% yohimbine HCL. Just as the name implies, many of these ingredients are aimed at liberating and releasing free fatty acids to be used for energy (oxidized). The newcomer in the group might be chlorogenic acid (50% green coffee bean extract). Watch for this one to become more prevalent in the industry; it has some very interesting effects on blood sugar stabilization and preferential fatty acid oxidation (rather than glucose).

Green coffee beans: little known fat-loss weapon?

When I discuss fat burners, I have often said that it’s the indirect effects that ultimately allow you to burn fat: you will have more energy to train harder and thus burn more calories, your appetite will be suppressed so you will eat less calories, and the beneficial effects on mood may allow you to adhere to a diet plan because you don’t feel lethargic or deprived. Most “fat burners” don’t directly burn fat - it’s somewhat of a misnomer. Adipoxil, however, may be ready to turn this aspect of fat-loss on its head too. From feeling this stuff firsthand and seeing the synergy amongst the ingredients, I think it’s about as close as anyone has come to a true fat burner in the literal sense: something that directly oxidizes a greater amount of fatty acids than you would without. And at $24.99, just about everyone can use a bit of direct fatty acid oxidation this summer, don’t you think?

Buy iForce Adipoxil from Best Price Nutrition for $24.99, or give us a call at 800-499-4810 if you still have questions!

*All these drinks are “diet” drinks because they have no or negligible calories, but you can certainly enjoy them whenever. I also probably would not be able to diet successfully without them.*

1. Holiday Mocha

These taste fantastic. I’ve been drinking one every morning, especially since the weather has turned here in Chicago.

2. Hot Green Tea

When dieting, I take green tea extract (as should you), but I love hot green tea as well. I feel this “heats me up” just as well as the extract. Usually I buy an enormous 100-bag matcha blend from Costco’s Kirkland brand.

3. Yerba Mate Tea

This is a unique tea that contains the full “theo/thea” line of amino acids: theanine, theobromine, and theophylline (you may recognize theanine from green tea and theobromine from chocolate). I think I read somewhere that it is the only known source that has all three, or maybe the only tea, but don’t quote me on that. In any case, it’s not common to find all three together and you get a really smooth energy/alertness from it.

We sell this one, and I’m also enamored with Cruz de Malta Yerba Mate. Finally, there is an awesome offer from Tim Ferriss and our friends at Samovar where you can buy this 4-Hour Workweek Organic Mate Set; 100% of profits go to charity and you can pick the charity of your choice through DonorsChoose.org. The last one makes an awesome holiday gift.

4) SoBe 0 Cal Life Water

Unbelievable taste for something that contains no artificial sweeteners or sugar. Uses stevia and a natural sugar alcohol called erythritol. My favorites are Açaí Fruit Punch and Yumberry Pomegranate.

5) Diet Wild Cherry Pepsi

I’m sure that I’m going to catch a lot of flak for this, but I really don’t think that aspartame is proven dangerous in humans. Before you throw PubMed links at me, remember: humans aren’t rats. Aspartame is irrefutably less deleterious than diabetes, so don’t throw the “regular pop is better than diet” argument at me, either.

Look, the jury is still out and there’s no body count; no coroner has ever pronounced death from acute or insidious aspartame poisoning. And damnit, these are great when you’re starving on a diet. File this last bit under “things I know, but can’t prove”: the carbonation in pop fills you up and blunts hunger, too.

6. Xyience Xenergy Drinks

These things are sinfully good. An indulgence with just enough caffeine to wake you up, but not enough that you can’t drink 3 per day and stack with Cytolean V2. The kicker? These don’t have any aspartame or artificial coloring, either, so if I wasn’t able to talk the anti-aspartame zealots off their pedestal, no worries with these.

Seriously, try one. This list isn’t in any particular order but if it was, these might be my #1, especially Blueberry Pom.

7. Kukicha Tea

This one’s a bit more unorthodox, but it’s an awesome tea that not many of people are aware of.  Kukicha is made from twigs and it has a sweet creamy flavor. It’s also great because it has the lowest caffeine content of all traditional teas so you can drink it later in the afternoon/evening in lieu of undesired snacking. I enjoy Eden Foods’ organic offering.

8. Crystal Light

Do I really need to explain this one? An absolute staple to keep in your refrigerator at all times to fend off moments of weakness and kick a sweet tooth to the curb. Cran-Apple is the best, in my humble opinion.

9. Diet Snapple Iced Tea

There are three great flavors: peach, lemon, and raspberry. Crack one open and pour on ice after workouts to quench thirst. Repeat as needed.10. Water

Like that girl (guy?) you dated in high school you always call when you’re home on break from college, water is comfortable, familiar, and tasty (hopefully). And it’s also always there when nothing else sounds appealing. So drink it (or, you know, death is imminent).

Need help with other products for fat-loss or dieting? Give us a call at 800-499-4810, and we’ll help you find the stack that’s right for you.

Thanks Dave! Hope everyone enjoyed the interview as much as we did.

Dave can be found here, or email him: davevignasse [at] yahoo [dot] com.

The second half of the interview (there’s about 10 minutes left) will air on Friday.

Can’t wait to get in touch with Dave?

Visit him here, or email him: davevignasse [at] yahoo [dot] com.

Here’s a recipe for a great-tasting coffee that packs a fat-burning, focusing wham and is virtually calorie-free (with holiday twists!):

-2/3 cup of coffee (or a small Dunkin’ Donuts black on the way to work =])

-1/4 cup of hot water

-1/4 teaspoon Unsweetened Baking Cocoa

-1/4 teaspoon chocamine (1 to 2 capsules of ChocoLift — you can pull them apart and pour the contents in)

-1 to 2 packets of Splenda (to taste)

-pinch of salt (optional)

Here’s where it gets fun:

-1 cinnamon stick, or a pinch of ground cinnamon (I like the cinnamon stick because you can stir with it!)

OR

-1-2 tablespoons sugar-free peppermint syrup

Now, obviously you can mix either of these last two additions with good ol’ coffee, and I love the addition of the baking cocoa because it’s basically calorie-free (a word to the wise: sweeten it with Splenda — it’s very bitter without), but then it wouldn’t Holiday Power Mocha; enter chocamine.

Chocamine is an extract of cocoa that has a ton of benefits without any of the typical drawbacks of chocolate: sugar, fat, calories, extra belt loops  and, you know, coronaries. No big deal. In all seriousness, I love this compound. It has a slew of interesting things in it: methylxanthines (caffeine, theobromine, theophylline), biogenic amines, amino acids, minerals (magnesium and copper), and phytonutrients. Without this reading as a science paper — it is a recipe, afterall — you can expect stimulant effects and appetite suppresion, and a hefty dose of antioxidants. The “buzz” is smoother and longer-lasting than just caffeine, and for me it gives me a very unique (and desirable) mental feeling.

Leave me a comment if you need help mixing one of these up, or if you just want to debate Starbucks vs. Dunkin’ Donuts. That’s fine too. If you missed my article about minimizing the damage of holiday eating (seems relevant with Thanksgiving days away), you can find that here.

I recently read some interesting research that stated that the “average” American only gains 1lb. per year after the age of 20; furthermore, this 1lb. is only gained during the months of October - January. Thus, the average American ends up 35 years old and 15lbs. overweight (or thereabouts).

This makes sense: October through January is the murderer’s row of the calendar year when it comes to dietary transgressions. I’m reminded of a mug my aunt has that says, “Christmas calories don’t count”. Alas, the research — and Santa’s waistline — says otherwise. It’s time to learn how to play a little defense so you can be prepared when your grandma’s fruitcake mounts a convincing holiday offensive.

1) Make Better “Bad” Choices

This one probably seems obvious, but too many people are guilty of the “well, if I’m going to cheat, I might as well gorge myself until cheesecake comes out of my pores” mentality. Choose desserts that are low in fat, or are conservatively portioned. Perhaps pass on dessert yourself but instead sample the choices of those sitting around you. Ask yourself, “do I really need three bowls of ice cream to be satisfied?”

2) Bring a Dessert to the Party

Most family parties ask attendees directly to bring a dish to lighten the workload of the host; if you’re attending a party that does not require you to bring anything, I’m quite certain your homemade dessert won’t be turned away. Simply do a search for a low-fat or low-cal dessert recipe and whip it up yourself. Most desserts use more than twice as much sugar or butter than is actually needed. Then you can enjoy a serving of whatever dessert you’ve made yourself without the accompanying guilt. You don’t even need to tell anyone that it’s a “healthy” recipe.

3) Load up on Proteins and Veggies before Dessert

Lean proteins (usually turkey is readily available during this time period) and vegetables provide a powerful 1-2 punch for knocking out hunger thereby making you eat less dessert. The proteins have immediate satiating power: they blunt hunger quickly. The fiber from the veggies will slow gastrointestinal transit time (the food will stay in your stomach longer), and the sheer bulk of the veggies in your stomach will send “I’m full” signals to your brain.

4) Exercise with Increased Volume Prior to the Event

Depleting muscle glycogen (stored carbohydrate in the muscle) with a high-volume workout (lots of sets and lots of reps) is like cleaning out your garage: it gives you room to store even more stuff (i.e., glycogen from the carbohydrates you’re going to eat). Two additional bonuses are that training loads of this volume increase protein synthesis and acutely blunt hunger. So you won’t eat as much and what you do eat will be aimed at muscle-building. I recommend doing this either the day before or the day of the event, with immediately before the party being your best option.

5) Eat a Snack Before the Party

If for some reason #3 is not feasible, e.g., late-night party with just hors d’oeuvres and drinks, have a snack before you leave for the party similar in composition to what is described in #3. Fruit wouldn’t hurt, either.

6) Fast on the Day of the Event

This is likely to be a controversial topic, but stick with me. Research shows that fasting for up to 72 hours yields no muscle loss. If you know that there’s an evening party where there’s going to be some delicious food and you don’t have a lot of will power, then simply don’t eat up until when you arrive at the party. You aren’t going to die, and you’ll be able to enjoy yourself and partake in the food. If you’re on a diet that allows 2400 calories in a day, you’ll be hard-pressed to blow that number if you attend a party that starts at 8PM. If you can maintain even a modicum of self-control, you’ll be able to indulge and still not exceed your caloric intake for that day. Obviously this isn’t something that you should do very often, but it’s not as bad as people think and it’s certainly the lesser of two evils if the alternative is eating 4800 calories on a 2400 calorie diet.

7) Do a Mini-diet a Few Days Before the Party (Parties?)

This approach works even better if you’re going out of town for a weekend or something of that nature: an environment where the eating is going to be extremely unstructured and probably just as unhealthy. By setting calories extremely low during the week (something like 8-10 times body weight in calories) with the majority of those calories coming from protein and a tiny bit of essential fats, you’ll have the perfect opportunity to undo all the of the progress you’ve made during the week with a weekend of dietary licentiousness. All kidding aside, that’s probably the harsh reality, but if you’re doing it to simply break even, i.e., in order to not gain any weight, this approach will work well.

One thing I can’t emphasize enough — one thing that trumps all others above — is that if you do decide to indulge, KNOW WHEN TO STOP. You can bend a diet without breaking it, but people seem to consistently disregard that idea. There is a pervasive mentality endemic to dieters that defies conventional logic: most dieters think that if they commit even the most minuscule dietary infraction, it is an excuse to cheat for the rest of the day (week, month) and make absolute gluttons of themselves. Again, you can bend a diet without breaking it. One cookie will not a fat-ass make, but the entire bag followed by a run to the nearest drive-thru — multiplied by every time you slip up — will. If you fall off the horse, get right back on. Simple as that.

And hey, if all else fails, start off the new year right with a little Cytolean V2, one of my absolute favorites: