In a recent Facebook posting, we asked our Facebook fans what they thought was better. Cross Flow Microfiltration or Ion Exchange? We received many answers about why people thought one or the other were better, but many people didn't know the difference between the two processes for protein. Because of this, we wanted to put together a video to discuss the actual differences.
What is Cross Flow Microfiltration?
This process for protein removes the larger, less absorbable protein molecules. At the same time, this process is filtering out fat, lactose and ash that are normally present in other lower quality protein powders, such as whey concentrates. The best real-world comparison is the way reverse osmosis in the water purification process works. But to better, explain it, John Brooks is presenting this video!
What are the Top Selling Cross Flow Microfiltration Proteins?
We sell a ton of Allmax Nutrition Isoflex. Now it is more expensive, but they also use a cold filtering process, which is better, which adds to the cost. But along with a higher quality protein, this is also one of our best tasting proteins, especially the Peanut Butter Chocolate.