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Axe & Sledge Partners With ICEE for ICEE Flavored Ignition Switch & The Grind 🐻‍❄️

Axe & Sledge Partners With ICEE for ICEE Flavored Ignition Switch & The Grind 🐻‍❄️

Video Transcript

Brad:
How's it going guys, this is Brad and John and we are with Best Price Nutrition. You can check out our website, bestpricenutrition.com. Today we are going to go over the flavors of the new Grind from Axe & Sledge. They're the limited edition... I don't know if they're limited, ICEE flavors. So there's blue raspberry, which we're actually going to try, and then they also have cherry.

John:
Were you a fan of ICEEs or slushies as a kid?

Brad:
I think I've only ever had... Well, ICEEs I got that Walmart when I was very young.

John:
ICEE were the ones that had the chunks of ice, right? As opposed to being really blended?

Brad:
Oh, I like the really blended... I think these are really blended ICEEs.

John:
Oh, is that the one I'm [crosstalk 00:00:37].

Brad:
Slushy's like 7/11, right?

John:
Oh, maybe I'm thinking of the...

Brad:
Snow cone?

John:
Someone used to have like an ICEE drink, but it was balls of ice, as opposed to really being [crosstalk 00:00:47].

Brad:
Oh, I know what you're talking about. I like the really, really classic ones. Really quick with the brain freeze. I don't know why, I just always remember Walmart with ICEE.

John:
I think I remember that.

Brad:
They used to have a food court or something.

John:
And over the past couple of years, we've seen a lot of supplement brands partnering with real food brands, whether it be...

Brad:
Nabisco did a bunch of flavor releases.

John:
We did Cocoa Krispies and Fruity Pebbles.

Brad:
Oh yeah, Dymatize, they had theirs.

John:
Dippin' Dots has done a collaboration, Chips Ahoy...

Brad:
And even Sparta, RIP, before they went out of business, they had ICEE flavors of their Kraken pre-workout.

John:
I never tried that. Did you try that one?

Brad:
I don't think so.

John:
I was interested in it, but I never got a chance to try it.

Brad:
I think I may have, I don't really remember, but obviously a pre-workout is not going to taste as good as aminos usually do.

John:
And these ICEE flavors have come to Ignition Switch, and what are we trying today? The Grind.

Brad:
Yes.

John:
Ignition Switch and The Grind.

Brad:
Yeah. They may have done Seventh Gear too. I don't know. I think we at least have Ignition Switch and The Grind though.

Brad:
Okay. Sorry for the cut. If you're in the Chicago-land area or Milwaukee and you go to a Capital Nutrition or Supplement Warehouse, all of our stores currently have these in stock

John:
And you let us know, are you a bigger fan of red ICEE or blue ICEE? If you like the blue ICEE, give this video a thumbs up. If you like the red ICEE, give the video a thumbs down.

Brad:
Do you want this cup? It has coffee on it.

John:
Yeah, I don't mind.

Brad:
Okay.

John:
That's a little engagement hack I've seen another guy doing, turns everything into a vote, and then one way or the other you're getting some engagement on the video.

Brad:
I like that.

John:
Like you said, when we dumped the powder, this smells exactly like an ICEEs.

Brad:
Yeah, 100%. I don't know why it has a specific smell, but it does.

John:
Light cheers. I like that it's got the ICEE flavor. There's not a ton of sweetness.

Brad:
Yeah. But they either needed a little more sweetness or a little more flavor. Because I could taste it, but it's almost like the taste of the aminos overpower everything.

John:
Yeah, I get a little bit of that amino taste, basically.

Brad:
Yeah.

John:
That's really weird. Axe & Sledge normally has over the top flavor, whether it's Shark Bite, Swamp Beast...

Brad:
I don't like that one, I'm going to be honest. It's still good. Don't get me wrong, it's good. But I thought it was going to be a lot stronger.

John:
They did the flavor justice, but...

Brad:
Yeah.

John:
I wonder if I didn't shake the...

Brad:
We also probably used too much water. I mean, that's just normally how I do it. How much water did you do?

John:
I think I did somewhere between 10 and 12 ounces.

Brad:
Yeah. This might be one where it's better just to go lower. It says 10 to 12, I usually do a full shaker. So just play around with the water. From what we're talking about, it sounds like it might just be a little too diluted. So if you can concentrate it down a little bit, I think you're going to get a way better flavor.

John:
They hit the flavor. It's just I was almost expecting...

Brad:
Yeah, that's what it was. I was preparing for, if you had like Unicorn Blood or whatever the other ones are, you kind of get hit in the face with how powerful that first sip is. I was anticipating that and didn't quite get it. But like John said, the flavor is definitely there. Here, I mixed it up now, you want to try that?

John:
Let's try a little something here.

Brad:
Make it a little more dense?

John:
Yeah. We got a broken scooper here.

Brad:
Someone's going to get a couple plastic shards.

John:
So this one's probably going to be a punch in the face, but...

Brad:
That's what we're going for here.

John:
And this is one of our, I think, top selling [crosstalk 00:04:35].

Brad:
Yeah. For sure. We definitely sell a ton online, but for whatever reason, it goes really, really well in brick and mortar stores. I think in three or four of our stores, it's the best selling aminos that we have. Also, Seth Feroce being the face of the company does it a lot of justice. People love him.

John:
Yeah, he's really active on Instagram and social media. Very entertaining. I'm throwing Grind everywhere here.

Brad:
All right. So here we go. Here's a concentrated version.

John:
I think this is going to be better.

Brad:
That's my best friend.

John:
It's a more concentrated flavor, but it didn't really get much sweeter.

Brad:
No, no.

John:
It's so weird. It's like when you start running out of syrup in the coffee drinks or something like that.

Brad:
Yeah, in the machine. It's okay. I'm feeling cherry probably would have been better. I don't want to open up both tubs and be double disappointed though. Not that it would be, but I think if you're looking for the flavor, not over the top sweetness, then that's what this is. It's not going to punch you in the face. It's not going to make you think you're actually drinking a real ICEE. But if you want the flavor specifically, then these are right up your alley.

John:
And with a product like this, which is supposed to be kind of hydrating and possibly like an intro workout or something like that, I guess...

Brad:
You don't want...

John:
You don't want something super sweet that doesn't really quench your thirst. So I can kind of see why they went this way.

Brad:
Yeah, yeah. I would have to agree with that a lot. Because I know a lot of times, if I'm working out and I have aminos and they're too sweet, a lot of times I'll just end up going for water either way.

John:
Yeah. What's your favorite flavor of The Grind?

Brad:
Probably the original Rainbow Unicorn.

John:
Rainbow or Unicorn Blood?

Brad:
Yeah, Unicorn Blood. Probably that one. And then the Gummy Bear one was pretty good.

John:
Yeah, Gummy Bear was very good.

Brad:
What about you?

John:
You just threw me off. Gummy Bear was very good, and then Shark Bite I thought was pretty tasty.

Brad:
Yeah. I always like the tropical, mango type stuff. I love those flavors.

John:
Yeah.

Brad:
So yeah, we have these right now. I mean, that review probably wasn't perfect.

John:
Look, you can't say we don't bring an honest review.

Brad:
That's true. That's true. We're not biased. I mean, it's a good product either way, and I'm sure people aren't going to be deterred from this review to want to try it themselves, because it is super cool labeling, it's a super cool idea. ICEEs are awesome. Everyone knows what they taste like. Everyone knows what they smell like. So it is really cool for the novelty alone. I would recommend this to anyone who's like a die-hard ICEE fan. So if you're looking for that flavor, it is here.

John:
And I would love if Axe & Sledge continued with some of these collaborations with mainstream food brands. I think that would be really cool.

Brad:
Yeah, especially if they start incorporating it into their proteins. That would be awesome. But yeah, I think it's about all we got. We got the new ICEE flavors. Anything else you want to add?

John:
No. If they haven't tried them, try the homemade bars. I thought those were fantastic.

Brad:
Yeah. Amazing.

John:
So yeah, check those out if you haven't tried them.

Brad:
All right. Thanks guys.

John:
Bye guys.

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