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On a 175 mile bike ride the creator of Clif Bars Gary Erickson took a bite out of a protein bar and exclaimed “I can make a better bar than this” The rest is as they say history. At Clif Bar we are extremely committed to creating delicious, healthy food made in a way that respects and protects the places where people live, work and play; we use organic ingredients in all of our products. In addition to using only the highest quality ingredients available, we do not use artificial colors, flavors, sweeteners, preservatives or ingredients sourced from genetically-modified organisms.