This is a very interesting protein concept. I had never tried beef protein before, and I wouldn't really say that I am going to try it again. It is not awful, I just don't really like the idea of it. The taste and texture is not really the best, and the whole concept of it kind of makes me queasy. I would much rather just eat a steak instead of drinking this. The results are there, however. It does contain a lot of protein per serving, but overall I would say to just stick with Whey and Soy.