Top quality ingredients, nothing synthetic, low calorie, no cholesterol, sugar or fat, virtually no carbs, & 25g protein ~ what more could you ask for from Jay Robb Enterprises All Natural Whey Protein??? And it tastes GREAT! This is the best protein powder available...have tried MANY, but none beats Jay Robb. My husband & I BOTH drink this daily...I work out 5 days a week, he swims. Best when mixed with unsweetened soy or almond milk, and left in fridge for a few hours. Like a milkshake! Try it, you'll love it!