I do not really use protein for the flavor, but for the benefits that it can provide. I am a big fan of protein blends instead of just straight up whey protein. They provide some amazing benefits. With that being said, this protein is a pretty expensive one. MHP makes some pretty decent products, but they are not a really popular brand so I imagine that that makes it a little bit harder to provide low prices. What I really like is that it is a blend of protein, which makes it more anabolic than whey alone.