We just learned of some big news in the sports nutrition world via Instagram, it was just announced Hi-Tech Pharmaceuticals has acquired NutraOne, Anabolic Warfare and Foxy Fit Supplements.
This acquisition brings three established supplement brands under the Hi-Tech Pharmaceuticals umbrella and opens the door for more new products, better inventory and availability and continued growth.
So what does this acquisition mean? One of the biggest goals of the acquisition is improving inventory. Several popular products from these brands have exceeded expectations resulting in frequent out of stocks and leaving retailers unable to keep customer favorites on their shelves.
With Hi-Tech's resources and manufacturing capabilities behind those brands, inventory gaps are expected to improve in the coming weeks. The acquisition also brings new product innovation to NutraOne, Anabolic Warfare, and Foxy Fit. Existing leadership will remain involved with the announcement confirming a continued role as Vice President of Sales.
So what's next for customers and retailers? Expect more consistent product availability along with exciting new launches across all three labels.
With Hi-Tech Pharmaceuticals investing in these established names, NutraOne, Anabolic Warfare, and Foxy Fit are entering an exciting new chapter and we're looking forward to seeing what they have in store.
