The Now Foods mission is to provide value in products and services that empower people to lead healthier lives. NOW manufactures and distributes more than 1,400 dietary supplements, natural foods, sports nutrition, and personal care products. Since 1968, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. Nutrition for Optimal Wellness.