I was testing out multi-vitamins for quite a while and didn't feel like I was getting what I paid for. I was sick of taking 10-12 pills a day and having bright yellow urine all the time. I finally found this organic whole food multi-vitamin called New Chapter Every Man's One Daily that only needed to be taken once daily. I was skeptical at first because I've been taking so many pills daily and this just says to take one? Well, I have to admit that I was very impressed with this product. I had a boost in energy and felt better mentally throughout the day. I was getting results from 1 pill then I was from 10. The other plus is that your getting 72 tablets of high quality product for a great price. I highly recommend this product if your looking for a daily multi-vitamin.