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Das Labs

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The Das Labs Story: From Humble Beginnings to Bucked Up

Das Labs first came on the scene in the sports nutrition space back in 2013 with a mission to create high quality and effective sports nutrition supplements that stood out in an industry flooded with underdosed products, overpriced products, and overhyped formulas. 

Founded with a drive for innovation, Das Labs quickly gained traction by focusing on transparent labeling, clinically backed ingredients and supplements that delivered real results. Das Labs, today known as Bucked Up, really popped off when they launched Bucked Up Preworkout, a formula that featured high doses of pump ingredients like citrulline for pumps, beta alanine for endurance and the unique addition of deer antler velvet for its anti-inflammatory effects. Bucked Up quickly became a fan favorite among bodybuilders and serious athletes as well as average gym-goers. This ultimately led to Das Labs rebranding as Bucked Up, and solidifying their place in the sports nutrition space. 

While Das Labs AKA Bucked Up is probably best known for their Bucked Up Preworkout and numerous spin-offs, the brand also has Energy Drinks, Creatine, Protein Powders, Fat Burners, Nootropics and more. Bucked Up has leaned into the lifestyle branding with a strong presence in fitness culture and social media and even apparel. 

From it's roots as Das Labs into the powerhouse brand Bucked Up, the company has never wavered on its mission to challenge the status quo and provide athletes with the tools and supplements they need to be their best. 

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